Executive Leadership


Peter Holten Mühlmann

CEO and Founder

Peter Holten Mühlmann founded Trustpilot in 2007. Over the last fourteen years, he has led Trustpilot from a small Danish startup to a global, FTSE-250 listed company.

Day to day, Peter focuses on business strategy and product development and has overseen Trustpilot's expansion to 800+ employees across six countries. Today, Trustpilot is home to more than 140 million reviews of 626 thousand business websites, with an average of 44 million monthly review invitations sent by businesses, and generates an ARR of $134 million.

In 2013, Peter Mühlmann was named Danish Entrepreneur of the Year by Ernst & Young. He has a bachelor’s degree from Aarhus University School of Business.


Hanno Damm

Chief Financial Officer

Hanno Damm joined Trustpilot at the outset of 2016, further expanding Trustpilot's growth in the U.S. Under Hanno's leadership, Trustpilot has more than tripled revenue while scaling costs and driving efficiency. Hanno led Trustpilot in securing $20M in debt financing from Silicon Valley Bank in 2017, raising a $55M Series E round of financing led by Sunley House Capital Management in March 2019, and listing Trustpilot on the London Stock Exchange in March 2021.

Prior to Trustpilot, Hanno was a Senior Vice President at Bankrate Inc., where he oversaw corporate finance and mergers and acquisitions, leading Bankrate to become a top online personal finance destination in the U.S. Hanno has also held relevant positions at Apax Partners, a global private equity firm and PricewaterhouseCoopers.

Hanno holds a MF in Finance from Princeton University and a Dipl. in Economics from the University of Bonn.


Carolyn Jameson

Chief Trust Officer

Carolyn Jameson joined Trustpilot in the summer of 2019 to oversee Trustpilot’s legal affairs, global PR, and external communications with the primary goal of ensuring the integrity of Trustpilot’s platform as it continues to grow.

Prior to Trustpilot, Carolyn was Chief Legal Officer for Skyscanner and Head of International M&A for Ctrip, where she built and maintained their legal and public affairs, M&A, and corporate communications across global markets. She’s committed to using her experience to build trust between consumers and businesses and help drive the next step of Trustpilot’s journey.

Carolyn trained as a barrister and solicitor in London, and holds an LLM in Intellectual Property from University of Edinburgh.


Tim Hilpert

Chief Operating Officer

Tim joined Trustpilot in February 2021 as Chief Operating Officer. Prior to joining Trustpilot, Tim held several senior roles at OLX Group, including Chief Executive Officer for Europe and Central Asia and Chief Executive Officer of OLX Markets.

Prior to this, Tim held various roles from Senior Manager to Senior Director at eBay.

Tim started his career at the Boston Consulting Group and holds a degree in Engineering from TU Berlin, and an MBA from the University of Vermont.


Donna Murray Vilhelmsen

Chief People Officer

Donna joined Trustpilot in the spring of 2019 to lead Trustpilot’s Human Resources function. With more than 25 years experience in the field, Donna has the expertise to build and lead a world class HR function to see Trustpilot through the next exciting phase of growth. Her main focus is to make Trustpilot an even better place to work and grow in order to attract and retain the best in class talent for Trustpilot.

Prior to Trustpilot, Donna was an HR Vice President at COWI for their international business line. She’s also delivered meaningful impact at global organisations like AECOM and Maersk.

Donna holds a Bachelor of Human Resources Management degree from University of South Australia.


Alicia Skubick

Chief Marketing Officer

Alicia joined Trustpilot in October 2021 as Chief Marketing Officer to lead the Marketing team, responsible for building Trustpilot’s brand globally and growing the community of trust between consumers and businesses. Alicia is also responsible for Trustpilot’s global partnerships, which includes identifying strategic partners to integrate with Trustpilot’s platform to deliver the benefits that matter most to our customers.

Alicia has a proven track record of building technology businesses and brands including Intuit, Sage, Western Union and Symantec. At Intuit, Alicia served as Marketing Director for the UK, responsible for building the brand and growing the customer base. Prior to Intuit, she led European Marketing for Sage Pay and globally for Travelex Business (now Western Union Business Solutions) as well as various global roles at Symantec.

Mieke De Schepper headshot press.png

Mieke De Scheppe

Chief Commercial Officer

Mieke joined Trustpilot in 2022. Responsible for developing and delivering Trustpilot’s global commercial strategy, De Schepper leads Sales, Customer Success and Commercial Partnerships out of Trustpilot’s office location in Amsterdam.

Prior to joining Trustpilot, De Schepper was the Executive Vice President and Managing Director, Asia Pacific at Amadeus. During this time, she successfully led the business across the company’s portfolio of solutions in the Asia Pacific region and helped build the Global Online Travel Agency business. Throughout her career Mieke has worked extensively across multiple countries in Asia-Pacific, while also having worked and lived in Europe, Latin America and USA.

Selim Dogguy

Selim Dogguy

Chief Technology Officer

Selim joined Trustpilot in September 2022 as Chief Technology Officer. He leads the Engineering, and Data, Analytics & Architecture teams, who work in collaboration with the Product & Design team to solve problems for businesses and consumers.

Selim joined Trustpilot from Hopin, the event technology platform, and has held CTO and VP Engineering roles across Europe and the US, notably OLX Group, Instaply, Viadeo and Figaro. Selim has a Masters Degree in Distributed Computing from Paris-Sud University.

Ben Lavender

Ben Lavender

Chief Product Officer

Ben joined Trustpilot in January 2023 as Chief Product Officer. He leads the Product and Design teams to define the product strategy, and drive innovation for business subscribers and consumers.

Ben has a proven track record of innovation for high-growth businesses. He created BBC iPlayer, LOVEFiLM on demand, which was acquired by Amazon to become the foundation of Prime Video, and DAZN, the ‘Netflix’ for sport. Most recently he was at Sky where he led the redesign of NOW.