Executive Leadership

Adrian Blair, CEO

Adrian Blair

Chief Executive Officer

Adrian joined Trustpilot as Chief Executive Officer on 13 September 2023. Adrian has held a number of senior executive and commercial roles throughout his career. He was Global Chief Operating Officer ("COO") of Just Eat from 2011-2018. As COO, with P&L responsibility for the UK and all international markets, he played a key role in the successful growth and transition of Just Eat from a loss-making start-up to a FTSE 100 company generating over £170m of EBITDA.

From 2019 to 2022, Adrian was Chief Executive Officer of Dext, the leading SaaS accounting automation platform. Under Adrian's leadership the business trebled the number of users around the world, and delivered significant product innovation, gross margin and bottom line improvement. Most recently, he was Chief Business Officer of Cera, the digital-first healthcare-at-home company, with responsibility for product, engineering, data and care delivery teams.

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Hanno Damm

Chief Financial Officer

Hanno Damm joined Trustpilot at the outset of 2016, further expanding Trustpilot's growth in the U.S. Under Hanno's leadership, Trustpilot has more than tripled revenue while scaling costs and driving efficiency. Hanno led Trustpilot in securing $20M in debt financing from Silicon Valley Bank in 2017, raising a $55M Series E round of financing led by Sunley House Capital Management in March 2019, and listing Trustpilot on the London Stock Exchange in March 2021.

Prior to Trustpilot, Hanno was a Senior Vice President at Bankrate Inc., where he oversaw corporate finance and mergers and acquisitions, leading Bankrate to become a top online personal finance destination in the U.S. Hanno has also held relevant positions at Apax Partners, a global private equity firm, and PricewaterhouseCoopers.

Hanno holds an MF in Finance from Princeton University and a Dipl. in Economics from the University of Bonn.

Alicia Skubick, CMO

Alicia Skubick

Chief Customer Officer

Alicia joined Trustpilot in October 2021 as Chief Marketing Officer to lead the Marketing team, responsible for building Trustpilot’s brand globally and growing the community of trust between consumers and businesses. Alicia is also responsible for Trustpilot’s global partnerships, which includes identifying strategic partners to integrate with Trustpilot’s platform to deliver the benefits that matter most to our customers. In January 2024, Alicia was promoted to Chief Customer Officer.

Alicia has a proven track record of building technology businesses and brands including Intuit, Sage, Western Union and Symantec. At Intuit, Alicia served as Marketing Director for the UK, responsible for building the brand and growing the customer base. Prior to Intuit, she led European Marketing for Sage Pay and globally for Travelex Business (now Western Union Business Solutions) as well as various global roles at Symantec.

Anoop Joshi - Chief Trust Officer

Anoop Joshi

Chief Trust Officer

Anoop joined Trustpilot in February 2020 and was appointed as Chief Trust Officer in January 2024.

As the Chief Trust Officer, Anoop heads up our Trust & Transparency team responsible for ensuring consumers, customers, and stakeholders trust in Trustpilot and trust in the reviews and ratings on our platform. His role covers public affairs, policy and litigation, content integrity, product and regulatory compliance, fraud and investigations, commercial legal, privacy and data protection, and employment and corporate support.

Anoop is an experienced lawyer and holds an LLM in Innovation, Law and Technology from Edinburgh University, and a Diploma in Competition Law from King’s College London.

Prior to joining Trustpilot, Anoop was at Skyscanner, the global online meta-search serving over 100m travelers each month handling complex regulatory and privacy issues. He has also built and grown a successful global B2B business in the fintech industry, following his time in private practice.

As well as his legal and regulatory expertise, Anoop is a software engineer, combining his unique blend of legal, operational, and software experience to lead legal, technical, and specialist teams at Trustpilot.

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Donna Murray Vilhelmsen

Chief People Officer

Donna joined Trustpilot in the spring of 2019 to lead Trustpilot’s Human Resources function. With more than 25 years of experience in the field, Donna has the expertise to build and lead a world-class HR function to see Trustpilot through the next exciting phase of growth. Her main focus is to make Trustpilot an even better place to work and grow in order to attract and retain the best-in-class talent for Trustpilot.

Prior to Trustpilot, Donna was an HR Vice President at COWI for their international business line. She’s also delivered meaningful impact at global organisations like AECOM and Maersk.

Donna holds a Bachelor of Human Resources Management degree from the University of South Australia.

Ben Lavender, CPO

Ben Lavender

Chief Product Officer

Ben joined Trustpilot in January 2023 as Chief Product Officer. He leads the Product and Design teams to define the product strategy and drive innovation for business subscribers and consumers.

Ben has a proven track record of innovation for high-growth businesses. He created BBC iPlayer, LOVEFiLM on demand, which was acquired by Amazon to become the foundation of Prime Video, and DAZN, the ‘Netflix’ for sport. Most recently, he was at Sky, where he led the redesign of NOW.

Dave Williams - Chief Information Officer

Dave Williams

Chief Information Officer

Dave joined Trustpilot as Chief Information Officer in October 2023. During his career, Dave has held senior technology leadership roles in sectors as diverse as Healthcare, Defence, and New Media. As Group CIO of Just Eat he was accountable for the security, stability, and scalability of global e-commerce platforms processing over 600 million orders a year with a gross merchandise value of over €15bn.

Most recently Dave was Chief Product & Technology Officer of Induction Healthcare Group Plc from 2021 to 2023, a leading healthcare technology company delivering critical services to the NHS in England, Scotland & Wales.