E-commerce: why integrating social proof is relevant for your marketing strategy


It’s well established that online shoppers are becoming savvier about online purchases, and that they look at more than just price when they’re deciding if they want to buy.

These days, they’re also looking for indicators of an awesome customer experience, and oftentimes that’s best reflected through social proof like customer reviews.

There are many components of online customer experience that a business can focus on to differentiate themselves from the competition. Doing so often results in glowing social proof for a company, and ultimately a great reputation.

How to respond to negative reviews


Reviews are about giving customers a chance to provide an honest recap of their experience with your business. It’s essential to choose and implement the right type of reputation management strategy in order to ensure customers trust your business.