Company announcements

Trustpilot collaborates on new ISO standard - maintaining the highest of quality for online consumer reviews

11 June 2018 - Trustpilot today announced it’s recent participation in the working group for the new ISO standard (ISO 20488). The new standard details out requirements for organisations to effectively manage consumer review sites and features recommendations that will help increase consumer trust and protect suppliers from unfair treatment.

Kasper Heine, General Counsel and Head of Trust & Transparency Unit at Trustpilot said,

“We’re delighted to have been part of the working group for this new standard and are extremely supportive of everything it stands for within our industry. We’re proud to offer a reviews platform which brings consumers and businesses together in an open and transparent way and this new ISO standard further supports our ambition to be the most trusted and transparent place for people to share their experiences and for businesses to use this to continually improve.”

Online consumer reviews continue to have a huge impact on the decisions we all make when purchasing products and services online. A Forbes study showed that 90% of consumers read online reviews before visiting a business and those reviews impact 67% of purchasing decisions*.

About Trustpilot

Trustpilot is a leading independent review site that helps consumers make better purchasing decisions and businesses showcase and improve their service. Any consumer can write a review on Trustpilot, and any business can invite its customers to share reviews about their experiences – for free. With more than 42 million reviews of 210,000 businesses from a variety of industries, Trustpilot reviews are seen nearly 2 billion times each month by consumers worldwide. With offices in Copenhagen, London, New York, Denver, Berlin, Melbourne and Vilnius, Trustpilot's 600 employees represent more than 40 different nationalities. For more information, visit

*Forbes - 20 Online Reputation Statistics That Every Business Owner Needs To Know