Trustpilot today launched its first-ever consumer brand advertising campaign in Chicago and Houston. The company’s “Be Heard” campaign includes an out-of-home media takeover in Chicago, along with comprehensive digital flights in both cities.
Trustpilot is an open, online review platform where any consumer with a buying or service experience can review any company and any company can invite and respond to reviews for free. We allow anyone to post a review as long as they comply with our guidelines. No company can edit or prohibit a review from being published.
Trustpilot today announced it has raised $55 million in a Series E equity investment round. The round was led by Sunley House Capital Management, an affiliate of global private equity firm Advent International, with strong participation from existing shareholders Vitruvian Partners, Draper Esprit, Index Ventures, Northzone and Seed Capital. Funds will support Trustpilot’s strategy to be the leader in trust and transparency.
Bringing further transparency to the reviews industry, the feature provides consumers with a window into how often companies flag reviews and what happens to them once they’ve been investigated. The new feature is the first of its kind and is part of Trustpilot’s larger initiative to bring more openness and transparency to its platform and the review industry as a whole.