It’s well established that online shoppers are becoming savvier about online purchases, and that they look at more than just price when they’re deciding if they want to buy.
These days, they’re also looking for indicators of an awesome customer experience, and oftentimes that’s best reflected through social proof like customer reviews.
There are many components of online customer experience that a business can focus on to differentiate themselves from the competition. Doing so often results in glowing social proof for a company, and ultimately a great reputation.
Reviews can reveal scams from dubious providers. "This survey shows that many consumers are missing out on the opportunity to use online reviews to make sure their dream of vacationing does not become a nightmare," said Paul Steele, Sales Director for Trustpilot's DACH market.
Trustpilot is a leading independent review platform that is free and open to all consumers and companies. The potential unicorn lets companies collect consumer reviews helping them grow and display the brand trust. Also, it delivers measurable business results by converting casual browsers into buyers. Trustpilot is one of the most visited websites across the world. Since its debut, it as becomes a freemium SaaS business model.
Trustpilot, an online review platform, faced a problem that most companies are dealing with these days: how to build AI to meet business goals or solve problems — from scratch. It’s not a one-size-fits-all answer, of course; it depends entirely on what you need to solve, if you build or bolt on a solution, and so on.
Trustpilot is the largest review platform in the world. The wish of the company is to make that platform as human as possible. “People are overloaded with ads and campaigns, marketing is often about the big numbers. A personal review of a company makes it more human. ”
Reviews are about giving customers a chance to provide an honest recap of their experience with your business. It’s essential to choose and implement the right type of reputation management strategy in order to ensure customers trust your business.
Trustpilot today announced it has raised $55 million in a Series E equity investment round. The round was led by Sunley House Capital Management, an affiliate of global private equity firm Advent International, with strong participation from existing shareholders Vitruvian Partners, Draper Esprit, Index Ventures, Northzone and Seed Capital. Funds will support Trustpilot’s strategy to be the leader in trust and transparency.
Bringing further transparency to the reviews industry, the feature provides consumers with a window into how often companies flag reviews and what happens to them once they’ve been investigated. The new feature is the first of its kind and is part of Trustpilot’s larger initiative to bring more openness and transparency to its platform and the review industry as a whole.
Trustpilot today announced the launch of Review Insights. Created to help businesses gain deeper and smarter intelligence from their customer feedback, Review Insights uses Artificial Intelligence and machine learning technologies allowing businesses to understand the nuances of customer feedback beyond any given star rating.
Trustpilot today announced its customer review solution was named the Silver winner in the Best in Biz Awards, the only independent business awards program judged each year by prominent editors and reporters in North America.
Trustpilot continues to provide a platform, open to all, where consumers and businesses can truly collaborate, allowing businesses to improve and innovate and creating ever-improving experiences for everyone.