In the current era of fake news and with the rise of social networks and aggressive advertising trying to attract public attention, consumers are increasingly skeptical and doubt their claims. Thus, today's marketers face one of the greatest challenges of our time: maintaining credibility.
Today, consumers play a pivotal and vocal role in the making and breaking of emerging businesses hoping to crack the market, by unleashing their honest opinions on review forums and community sites in a manner that will either support or refute a business’s claims and ultimately influence the decisions of others.
Building a quality brand is a major investment of both time and money. Yet all too often, businesses put in the work only to deviate from the game plan, alienating loyal customers and killing retention.
Consumer reviews help small businesses grow their business and revenue. Reviews not only increase consumer confidence, but they also lead directly to improved search performance, superior product and service feedback loops, and they have a significant influence on customer purchase decisions on and offline.
Trustpilot.com (or Trustpilot) is a website founded in Denmark in 2007 which publishes reviews for online businesses. The site lists and promotes registered businesses for free but charges fees for additional promotion.
Which review services should SMBs prioritize? This review takes into account several different types of services, but each is a top contender for enabling small businesses to leverage customer reviews within their marketing strategy. Trustpilot gets businesses the most all-around bang for their buck and effort.
Having an eye the competition is a useful check to ensure that you’re keeping pace with the market and not missing a trick. Here are eight free sources of competitor information for those operating in B2B markets.
A new verdict from the district court in Glostrup, Denmark imposes a penalty on a customer for writing a negative review of a company. Trustpilot calls for regulation to protect consumers' freedom of speech.
Trustpilot, the leading global online review community, today launched Business Generated Links, a new customer review invitation tool that provides increased privacy and data protection for review invitations.
Trustpilot, the leading global online review community, today announces it has opened a new office in Vilnius, Lithuania creating over 40 new highly skilled software engineering roles to support its rapid growth.
Growth continues to be strong at Trustpilot, who this week broke a significant review-invitation record. Companies using Trustpilot to invite their customers to write reviews sent one million review invitations in just a single day.
43% of consumers who made purchases on Black Friday or Cyber Monday don’t think that online retailers can cope with the influx of orders, according to new research released today from online review platform Trustpilot.