The British "stiff upper lip" might mean self-restraint in public displays of emotion, but once they are safely behind a computer screen the Brits really let loose, according to new research from online review platform Trustpilot.
Internet-retail giant Amazon launched another legal offensive against fake online reviews this week. Filed in the U.S. state of Washington, Amazon’s lawsuit targets the owners of five websites advertising to write fake reviews of online products for a fee.
Trustpilot’s Compliance Team has uncovered a network of freelancer profiles offering to write fake reviews on Trustpilot. The investigation led to all 83 profiles being removed, and Trustpilot believes that continued efforts to fight fraud will help stem both the supply of, and demand for fake reviews.
Trustpilot was recently featured on DR's program 'Kontant'. The episode centers around a Danish beauty clinic that doesn't want to subscribe to Trustpilot's services, but claims that they have been pressured to do so. Kontant also challenges our business model and whether people can trust what they read on Trustpilot.