In order to cut through the noise many businesses have decided to speak louder and to push out more content. But what the marketplace needs and consumers want is not more content. On the contrary. People are looking for better content.
Management. Several leaders have told me they choose their enemies carefully. But you should rather choose your friends carefully. If the focus shifts from a negative to a positive one, the enemies lose power.
These six suggestions will help business and store owners implement the most effective, ROI-positive holiday marketing strategies based on the latest research on what is most impactful for today’s consumers.
Customers might tell us discounts matter most but their behaviour betrays other factors. This year, savvy online retailers will be considering post-purchase issues in order to avoid a hit to their reputations that might cost more in the long term.
Reviews are not just opportunities for people to praise your performance or vent their spleen – they can also serve as highly valuable mechanisms for gaining feedback to help you understand how well your business performs, allowing you to adapt accordingly.
Hotel company convicted for misleading consumers by taking steps to prevent negative reviews on TripAdvisor. Trustpilot calls for authorities in other markets to follow the example set out by the ACCC who instituted proceedings against the hotel company.
Trustpilot, the leading independent online review platform for business and consumers, today announced that it has secured $20 million in new financing from Silicon Valley Bank (SVB), a leader in helping innovative businesses move bold ideas forward.
A new verdict from the district court in Glostrup, Denmark imposes a penalty on a customer for writing a negative review of a company. Trustpilot calls for regulation to protect consumers' freedom of speech.
Trustpilot, the leading global online review community, today launched Business Generated Links, a new customer review invitation tool that provides increased privacy and data protection for review invitations.
Trustpilot, the leading global online review community, today announces it has opened a new office in Vilnius, Lithuania creating over 40 new highly skilled software engineering roles to support its rapid growth.