Having an eye the competition is a useful check to ensure that you’re keeping pace with the market and not missing a trick. Here are eight free sources of competitor information for those operating in B2B markets.
These days, consumers are not just influenced by the limited group of people they know. Instead, blogs, review sites like TripAdvisor or Trustpilot seem just as likely to sway someone towards purchase, though it has been the unstoppable rise of social media that has turbo-charged word-of-mouth marketing, creating a new discipline of viral marketing.
Consumer purchases are increasingly determined by the power of the crowd. Today’s customer looks to crowd-sourced reviews to determine their final purchase and trusts the reviews that they read as much as a personal recommendation from someone they know.
Jacob de Lichtenberg is Consumer Product Manager at Trustpilot, the online review community. Jacob gives us an insight into the process of taking user data, analysing it and improving the product offering.
Customer reviews are already a well-understood mechanism for enhancing a company's digital marketing. However, what many marketers still don’t understand about customer reviews is the search marketing opportunity they present.
There was never a single eureka moment that set up the idea of Trustpilot. Mühlmann was in his early 20s when Trustpilot was founded, and he's learned a great deal about being an entrepreneur by going in head first.
As artificial intelligence (AI) ushers in the latest, most powerful wave of digital disruption against a backdrop of ubiquitous social sharing, trust between people and institutions has become a moving target.
Trustpilot, the leading global online review community, today launched Business Generated Links, a new customer review invitation tool that provides increased privacy and data protection for review invitations.
Trustpilot, the leading global online review community, today announces it has opened a new office in Vilnius, Lithuania creating over 40 new highly skilled software engineering roles to support its rapid growth.
Growth continues to be strong at Trustpilot, who this week broke a significant review-invitation record. Companies using Trustpilot to invite their customers to write reviews sent one million review invitations in just a single day.
43% of consumers who made purchases on Black Friday or Cyber Monday don’t think that online retailers can cope with the influx of orders, according to new research released today from online review platform Trustpilot.