Reviews are also a key way shoppers get to know a brand, according to Trustpilot. When asked how they familiarize themselves with an online company they haven’t heard of, most of those digital shoppers polled said they read customer reviews.
It’s time to think strategically about your brand’s personality and how each of these traits can impact your relationship with your customers. While a culmination of the Big Five can be a great approach, improving them one-by-one could be the key to building reputability.
Trustpilot is a place where you can proactively increase the authority of your business and gives customers unbiased reviews of previous shopper experiences. While other review platforms focus on specific products, Trustpilot allows users to rank a wide variety of products offered by companies, (both digital and physical) including services.
It’s well established that online shoppers are becoming savvier about online purchases, and that they look at more than just price when they’re deciding if they want to buy.
These days, they’re also looking for indicators of an awesome customer experience, and oftentimes that’s best reflected through social proof like customer reviews.
There are many components of online customer experience that a business can focus on to differentiate themselves from the competition. Doing so often results in glowing social proof for a company, and ultimately a great reputation.
Trustpilot today announced it has raised $55 million in a Series E equity investment round. The round was led by Sunley House Capital Management, an affiliate of global private equity firm Advent International, with strong participation from existing shareholders Vitruvian Partners, Draper Esprit, Index Ventures, Northzone and Seed Capital. Funds will support Trustpilot’s strategy to be the leader in trust and transparency.
Bringing further transparency to the reviews industry, the feature provides consumers with a window into how often companies flag reviews and what happens to them once they’ve been investigated. The new feature is the first of its kind and is part of Trustpilot’s larger initiative to bring more openness and transparency to its platform and the review industry as a whole.
Trustpilot today announced the launch of Review Insights. Created to help businesses gain deeper and smarter intelligence from their customer feedback, Review Insights uses Artificial Intelligence and machine learning technologies allowing businesses to understand the nuances of customer feedback beyond any given star rating.
Trustpilot today announced its customer review solution was named the Silver winner in the Best in Biz Awards, the only independent business awards program judged each year by prominent editors and reporters in North America.