The rise and rise of B2B online reviews

B2B Marketing

Online reviews are now an established part of the marketing mix in the B2C world. Marketers have realised that in an increasingly digital world fostering trust in your brand can help build reputation, drive increased visibility in search and improve confidence throughout the purchase process.

Truth or Bust? How Marketers can Maintain Consumer Trust in the Fake News Era

Digital Marketing Magazine

In the current fake news zeitgeist, and with so many news outlets, social media platforms and advertisers competing for attention, people are highly sceptical and untrusting of brands.

Say sayonara to the car salesman: New study claims that a fifth of cars will be bought online by 2027 - putting 27,000 dealership jobs at risk

Mail Online

According to a new study, 20 per cent of all new cars bought in the UK by 2027 will simply be purchased on the internet rather than though dealerships.