Open dialogue fuels trust-based marketing relationships. One of the most effective marketing tools brands have at their disposal as the trust economy unfolds is their workforce.
How can reviews help? Some ecommerce companies view reviews as just a customer feedback mechanism; but to leave it there really misses the wider marketing opportunity. In today’s crowded marketplace, where points of differentiation are extremely hard to come by for eCommerce companies, consumer review content can help to amplify your marketing efforts.
It's easy to assume that B2C and B2B companies have little in common. After all, different audiences require different strategies to effectively engage customers and potential customers. But what happens if we swap lenses?
In an age of ever-growing distrust—in marketing, in politics and in financial institutions—global firms are learning to engage and demonstrate transparency in ways they didn’t have to just a decade ago.
Although personalisation is taking shape it’s still true that for the majority of customers the online experience is fairly standardised today.
What’s big, clever and able to knock the share price of an entire sector overnight? That’s right, Amazon.
We talk to Peter Mühlmann, Founder & CEO Trustpilot, about his inspirations in business, and find out what advice he would give to someone just starting out.
So what’s the secret? Simply put, it’s a combination of customer trust and a reliable product backed by the best service.
Online reviews are now an established part of the marketing mix in the B2C world. Marketers have realised that in an increasingly digital world fostering trust in your brand can help build reputation, drive increased visibility in search and improve confidence throughout the purchase process.
From direct combat to special reconnaissance and counterterrorism, SEALs prepare for their roles with the most physically and mentally grueling training the military has to offer.
Trustpilot, the leading global online review community, today launched Business Generated Links, a new customer review invitation tool that provides increased privacy and data protection for review invitations.
Hiring the right talent from the start can make or break your business. Trustpilot's Anne-Marie Finch writes.
We chat to Peter Mühlmann, founder and CEO of global business review site Trustpilot.
Customer reviews have always been vital to an online reputation. As the internet and ecommerce grow even more, most consumers won't even consider spending their money on a brand they can't find reviews on.
Digital Marketing Magazine
In the current fake news zeitgeist, and with so many news outlets, social media platforms and advertisers competing for attention, people are highly sceptical and untrusting of brands.
How we shop, book and engage with travel brands has changed dramatically over the past decade.
With consumer confidence and trust at an all-time low, how can entrepreneurs find marketing success?
As a marketer, you have a lot on your plate so you might be thinking “customer advocacy? I can’t add another thing to my to-do list!” But customer advocacy is necessary.
The review platform now sees more than a quarter billion kroner in revenue and is laser focused on becoming the global market leader.
Today, review sites are an integral part of the consumer experience, and that has businesses and brands paying more attention to them than ever.