Search Engine Land
Customers recognize the value in reviews but it’s not clear whether they use them to shop for financial products.
When early technologists first created the framework for the internet, few understood how vital it would be to build trust and stand out in an expansive sea of hundreds of thousands of businesses, all moving in unison to establish an online presence. Today’s entrepreneurs, in contrast, understand this problem so well that they've inadvertently set off an arms race for those coveted five-star reviews.
Trustpilot, the leading independent review platform free and open to all companies and consumers, today announced it has appointed Angela Seymour-Jackson as an independent Non-Executive Director.
The equity investment was led by Sunley House, a subsidiary of buyout-focused private equity firm Advent International.
Trustpilot has been the subject of much speculation in recent months over whether it will seek an initial public offering.
The company now boasts more than 58 million reviews on its platform, across 265,000 merchants
Trustpilot today announced it has raised $55 million in a Series E equity investment round. The round was led by Sunley House Capital Management, an affiliate of global private equity firm Advent International, with strong participation from existing shareholders Vitruvian Partners, Draper Esprit, Index Ventures, Northzone and Seed Capital. Funds will support Trustpilot’s strategy to be the leader in trust and transparency.
Business News Daily
This new feature uses artificial intelligence (AI) and machine learning technologies to give businesses a deeper look into their customer feedback and help them make sense of it all.
Review site Trustpilot says it’s creating more transparency around how businesses respond to consumer reviews. So with the new Transparent Flagging feature, Trustpilot visitors can actually see how many reviews a company flagged, and what the ultimate outcome was.
Bringing further transparency to the reviews industry, the feature provides consumers with a window into how often companies flag reviews and what happens to them once they’ve been investigated. The new feature is the first of its kind and is part of Trustpilot’s larger initiative to bring more openness and transparency to its platform and the review industry as a whole.