Banks: online reviews help to choose them

Repubblica

According to a Trustpilot and London Research survey, Italy is where trust in financial services has fallen the most. Opinions and customers’ feedback are increasingly being considered before choosing the product.

How to get the most out of online reviews

The New York Times

Consumers today are skeptical, says Zach Pardes, director of advertising and communications, North America, at review platform Trustpilot . Shoppers use Trustpilot to read about companies and write reviews, while businesses use it to collect reviews.

5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?

Entrepreneur

When early technologists first created the framework for the internet, few understood how vital it would be to build trust and stand out in an expansive sea of hundreds of thousands of businesses, all moving in unison to establish an online presence. Today’s entrepreneurs, in contrast, understand this problem so well that they've inadvertently set off an arms race for those coveted five-star reviews.