Trustpilot announcements
October 4, 2017

Trustpilot Selected For Shopify Plus Technology Partner Program

October 4, 2017 – New York – London – Copenhagen – Trustpilot, the global customer review community and SaaS marketing solution for businesses and enterprises, today announced it has been selected for the Shopify Plus Technology Partner Program, a curated list of industry-leading technology and service partners. Trustpilot was chosen for its best-in-class brand review platform that helps e-commerce owners, managers, and marketers efficiently collect and manage customer reviews and leverage them for improved search results, click-through rates (CTR), and conversions across digital marketing channels. The Technology Partner Program was created to help high-volume merchants identify the best technology to further accelerate growth and solve complex business issues.

“There has been a fundamental shift in the way consumers decide who to buy from,” said Scott Ward, Vice President at Trustpilot. “People now rely more on friends, family, even the opinions of complete strangers if they believe their feedback is authentic and unbiased. The Trustpilot-Shopify Plus partnership means brands can immediately implement a rich and rewarding strategy around this kind of crowdsourced decision making that's become so ubiquitous and important to revenue generation.”

Trustpilot can help Shopify Plus customers:

  • Gain Google Seller Ratings - On average, ads with Google Seller ratings get a 10 percent higher CTR than the same ads without ratings.

  • Increase organic and paid search traffic - Schema markup for review content may lead Google to award Rich Snippet stars in organic search results, drawing extra attention to websites and making them more attractive to potential customers.

  • Improve customer service - Collecting and managing customer reviews helps businesses gain important insights about their brand and service.

  • Collect user-generated content (UGC) - Customer reviews are ideal content for social media and marketing initiatives to be leveraged as social proof.

“We are thrilled to welcome Trustpilot to the Shopify Plus Technology Partner Program,” said Jamie Sutton, Head of Technology Partnerships, Shopify Plus. “This program recognizes best-in-class solutions that, together with Shopify Plus, further enables the rapid growth and innovation possibilities of today’s modern merchant.”

Consumer reviews have become increasingly important in an age where consumer trust and confidence is at an all-time low. Half of all adults are now routinely checking online reviews before making purchasing decisions, according to Pew Research Center.

Shopify Plus customers can try Trustpilot’s Pro subscription tier for free and gain access to exclusive pricing. To schedule a demo, click here or contact Trustpilot at or 844-661-9927.

About Trustpilot

Trustpilot is a global online review community helping consumers make smarter shopping decisions and businesses leverage the power of customer reviews to improve customer loyalty and retention, service, search engine performance, and online advertising initiatives. With nearly 40 million reviews of 188,000 businesses, Trustpilot reviews are seen nearly 2 billion times each month by consumers worldwide. Trustpilot has offices in Copenhagen, London, New York, Denver, Berlin and Melbourne. For more information, visit

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