Trustpilot announcements
October 3, 2023

Trustpilot launches Reviews for Salesforce on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace

Trustpilot’s customers can now benefit from aggregated consumer feedback, helping build a trustworthy reputation with every customer interaction

New York, US, Tuesday, October 5, 2023 –Trustpilot today announced it has launched Reviews for Salesforce by Trustpilot: Turn Customer Reviews into Revenue on Salesforce AppExchange, empowering customers to connect with more consumers globally by inviting, managing, and responding to Trustpilot reviews from a single platform.

Reviews for Salesforce by Trustpilot is currently available on AppExchange at

Reviews for Salesforce by Trustpilot

Businesses in the US and UK will be able to build a trustworthy reputation with every customer interaction by initiating automatic review invitations and generating feedback responses, all within the Salesforce platform. The 'plug-and-play' integration also allows businesses to gain valuable consumer insight by effectively syncing customers’ reviews and data with their business’s records. This functionality will enable businesses to better spot areas of high performance as well as those that need improvement, in order to deliver personalized experiences throughout the entire customer journey.

This latest integration comes as Trustpilot continues to grow with new and exciting partnerships – with nine new partner integrations launched in the last year alone – helping businesses use reviews as a tool to earn the trust of consumers and drive revenue growth.

71 percent of US consumers agree that a good Trustpilot rating makes them more likely to trust a brand*. Businesses that proactively respond to and invite reviews from all customers see increased engagement and are able to better understand exactly what customers think of their performance, services, and products — helping them improve the experience they provide.

Over 238 million consumer reviews of businesses and products relating to 938,000 domains** have been posted on Trustpilot, and those numbers are growing by more than one review per second***. Trustpilot reviews bring businesses closer to consumers and help them earn trust with the click of a button.

Comments on the News

  • Ben Lavender, chief product officer at Trustpilot, said: “In an increasingly competitive online space, the challenge for brands to earn trust from consumers and demonstrate how they differ from competitors has never been bigger – or more critical. “Reviews help businesses demonstrate their value, earn trust, and grow, and this integration provides easier access to that opportunity.”

  • “Reviews for Salesforce by Trustpilot is a welcome addition to AppExchange, as it accelerates business transformation for customers by enabling them to harness reviews straight from the Salesforce platform,” said Alice Steinglass, Executive Vice President of and General Manager, Platform, Salesforce. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

*The value of Trustpilot ratings in advertising, an independent report commissioned by Trustpilot, July 2022

**Latest figures from Trustpilot’s half-year financial results

***About Trustpilot section on Trustpilot’s Investor Relations site

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About Salesforce AppExchange 

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers, and entrepreneurs to build, market, and grow in entirely new ways. With more than 7,000 listings, 11 million customer installs, and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge. 

Additional Resources

Salesforce, AppExchange, and others are among the trademarks of, inc.

About Trustpilot

Trustpilot was founded in 2007 with a vision to create an independent currency of trust.

A digital platform that brings businesses and consumers together to foster trust and inspire collaboration. We are free to use, open to everybody, and built on transparency.

Trustpilot hosts reviews to help consumers shop with confidence and deliver rich insights to help businesses improve the experience they offer. The more consumers use our platform and share their own opinions, the richer the insights we offer businesses, and the more opportunities they have to earn the trust of consumers, from all around the world.

Over 213 million consumer reviews of businesses and products of over 893,000 domains have been posted on Trustpilot, and those numbers are growing by more than one review per second.  

Trustpilot has over 850 employees and is headquartered in Copenhagen, with operations in New York, Denver, London, Edinburgh, Melbourne, Berlin, Vilnius, Milan, and Amsterdam.

Press contact

Jack Baine

Head of PR

We've committed to being the most trusted review platform in the world.