Trustpilot announcements
November 17, 2015

Trustpilot Expands Executive Team, Names Fred Mather General Manager, Americas

New York, November 17, 2015 – Trustpilot, the leading review community for global online shoppers, today announced the addition of Fred Mather as general manager, Americas. With a career spanning more than 25 years and three industries, Mather brings significant experience to Trustpilot, and will leverage his expertise in sales management and operations to advance the company’s continued growth and expansion in the Americas.

Prior to joining Trustpilot, Mather held various leadership roles in sales and operations for companies in the U.S. and Europe. During his time at companies including WorkFusion, Undertone, IntraLinks and Conscium, Inc., Mather consistently expanded market penetration and ensured aggressive growth in market share, driving double-digit revenue gains. Strategic and creative, Mather has a track record of adapting sales and operational processes to build relationships and meet the specific needs of customers in international markets.

“Consistent growth in online shopping continues to drive consumer demand for verified peer reviews, and we’re rapidly expanding to meet this need,” said Trustpilot founder and CEO, Peter Holten Mühlmann. “Fred has tremendous experience and success establishing and growing new markets through high-impact sales processes and strategic relationships. His expertise and leadership will be invaluable as we continue to build Trustpilot’s operations in the Americas.”

Trustpilot’s review community fosters trust and transparency between businesses and consumers, creating excellent customer experiences. Online reviews have been shown to boost search engine optimization, customer acquisition and retention. Leading brands, such as JustFab and HomeAway, use Trustpilot to support authentic engagement and gain valuable voice-of-the-customer insights to improve overall business operations.

“Trustpilot’s success reflects the growing importance of online customer feedback, which can generate up to 40 percent more revenue for businesses. That kind of value translates easily to businesses in all regions,” said Fred Mather, general manager, Americas for Trustpilot. “Trustpilot’s increasing global footprint will extend the power of trust to businesses of all kinds and cement Trustpilot’s position as the standard for online reviews.”

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About Trustpilot

Founded in 2007 by CEO Peter Holten Mühlmann, Trustpilot is a global, multi-language, open review community that builds trust and transparency between consumers and businesses. Boasting more than 15 million consumer reviews of 115,000 businesses, Trustpilot produces a TrustScore for businesses based on recent reviews. Every day, more than 10,000 consumers sign up on, and every month, 500,000 new reviews are posted on the community. Trustpilot has customers in 65 countries and has offices in New York, London, Copenhagen and Melbourne; its employee base has increased from 168 people in 2013 to its current count of more than 450 employees representing 40 nationalities.  

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