Trustpilot announcements
July 17, 2023

Trustpilot appoints Adrian Blair as Chief Executive Officer

London - 17 July, 2023 - Trustpilot, a leading global reviews platform, is very pleased to announce the appointment of Adrian Blair to the role of Chief Executive Officer.

Adrian has held a number of senior executive and commercial roles throughout his career. He was Global Chief Operating Officer (“COO”) of Just Eat from 2011-2018. As COO, with P&L responsibility for the UK and all international markets, he played a key role in the successful growth and transition of Just Eat from a loss-making start-up to a FTSE 100 company generating over £170m of EBITDA.

From 2019 to 2022, Adrian was Chief Executive Officer of Dext, the leading SaaS accounting automation platform. Under Adrian’s leadership the business trebled the number of users around the world, and delivered significant product innovation, gross margin and bottom line improvement. Most recently, he was Chief Business Officer of Cera, the digital-first healthcare-at-home company, with responsibility for product, engineering, data and care delivery teams.

Adrian will be joining the business on Wednesday 13 September 2023.

Zillah Byng-Thorne, Chair of the Trustpilot Board, commented:

“We are delighted to be able to announce Adrian as Chief Executive Officer. One of the things that makes Trustpilot distinct is its purpose and culture, and I have no doubt that he will be a success in supporting this while taking the business forward. We believe he has a unique range of experiences which made him the standout candidate for the role — from working with founder-led businesses through to helping lead Just Eat into the FTSE 100. He has a proven track record in growing platform and SaaS businesses, and everyone at Trustpilot is looking forward to working with him.”

Peter Holten Mühlmann, Trustpilot’s Founder and CEO, commented:

“I believe that in Adrian we have found the right individual to lead Trustpilot through the next phase of its growth. Creating Trustpilot has been the greatest professional accomplishment of my life, and something I’m immensely proud of, and this appointment gives me great confidence in its future.”

Adrian Blair commented:

“I am thrilled to be appointed as Trustpilot's CEO and appreciate the confidence Zillah, Peter, and the board have shown in me. I have admired Trustpilot for many years, with immense respect for what Peter and the team have achieved. There is an even more exciting opportunity ahead as trust and transparency become ever more important for businesses and consumers around the world. With strong financial and operational foundations in place, I look forward to working with the team to further Trustpilot's mission, building trust and transparency across the communities we serve.”

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