Trustpilot announcements
February 20, 2018 and Trustpilot partner to help car buyers make better buying decisions

February 20, 2018 – London – Trustpilot, the leading global online business review community, today announces a major partnership with one of the UK’s leading car search sites. The agreement means all Trustpilot reviews, both historic and new, left about dealers are now integrated into the website so consumers are provided with even richer information when choosing a car and a dealer.

Recent YouGov research commissioned by Trustpilot demonstrated that over 80% of UK drivers now conduct research for the car purchase online, with a quarter now willing to consider making the entire purchase digitally. Set against this backdrop, is keen to ensure the digital experience it delivers to consumers is as complete as possible with user-generated reviews deemed a fundamental and trusted information source.

Phill Jones, Managing Director of commented: “At we are committed to making car buying and selling easier. This means providing consumers with more confidence in what they are buying and who they are buying it from, as well as ensuring we help our dealers communicate why people should buy from them . As one of the UK’s most well-known review providers it was natural that we added Trustpilot to our review options to help dealers who work with Trustpilot to easily present their reviews to consumers on Consumers are looking for the right car, from the right seller and social proof in the form of these types of dealer reviews are key to providing confidence to the buyer.

He continued: “I’m confident the reviews from the Trustpilot community will help improve the car buying and selling processes for both consumers and our dealers.”  

Recent research commissioned by Trustpilot and undertaken by the Centre for Economic and Business Research (CEBR) recently forecast that 20% of all cars in the UK are expected to be sold online by 2027, shifting £41 Billion of automotive revenue online.

Neil Bayton, Partner Director, Trustpilot, commented: “ is one of the UK’s most respected platforms for searching for used cars. As the company enhances the ‘online showroom’ it offers to dealers, integrating reviews from our user community is a great way to ensure dealers can demonstrate their differentiators. As the automotive industry continues to embrace digital commerce we expect online reviews to become an even more important decision making tool in the years ahead.”

Trustpilot reviews will be easily accessible as buyers search for either cars or specific dealers through the platform.

About is a car search website that aims to simplify the process of finding the right car, connecting vehicle buyers and sellers through the use of smart, intuitive tools. As well as the core website and iPhone, iPad, Windows and Android apps, also powers the car search channels on high-quality automotive sites including, Honest John,, Carsite, and Combined, the Network enables automotive retailers to reach 5.1 million unique visitors per month. is a Cox Automotive brand, forming part of the world's largest provider of automotive services through more than 25 brands, including Manheim,, Kelley Blue Book, Dealer Auction and NextGear Capital. For further information, please visit or contact 

About Trustpilot
Trustpilot is a global online review community bringing the power of trust and transparency to the Internet economy. The company empowers consumers to make smarter purchasing decisions while enabling companies to grow their brands by harnessing the power of consumer reviews. With more than 37 million reviews of 190,000 businesses, Trustpilot has offices in Copenhagen, London, New York, Denver, Berlin, Vilnius and Melbourne with about 600 employees representing more than 40 different nationalities. For more information, visit

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