France

How to exploit the social proof in your marketing strategy?

Journal Du Net

It has become very easy, in a few clicks, to access this social proof, through many testimonials of consumers left on the web. Marketers have quickly understood their potential, and we've discovered many digital marketing channels that exploit this notion of social proof.

Comment​ ​les​ ​marketeurs​ ​maintiennent-ils​ ​la​ ​confiance​ ​à​ ​l’ère​ ​des​ ​fake​ ​news​?

Frenchweb

In the current era of fake news and with the rise of social networks and aggressive advertising trying to attract public attention, consumers are increasingly skeptical and doubt their claims.