France

How to respond to negative reviews

Forbes

Reviews are about giving customers a chance to provide an honest recap of their experience with your business. It’s essential to choose and implement the right type of reputation management strategy in order to ensure customers trust your business.

How to exploit the social proof in your marketing strategy?

Journal Du Net

It has become very easy, in a few clicks, to access this social proof, through many testimonials of consumers left on the web. Marketers have quickly understood their potential, and we've discovered many digital marketing channels that exploit this notion of social proof.