France

E-commerce: why integrating social proof is relevant for your marketing strategy

Forbes

It’s well established that online shoppers are becoming savvier about online purchases, and that they look at more than just price when they’re deciding if they want to buy.

These days, they’re also looking for indicators of an awesome customer experience, and oftentimes that’s best reflected through social proof like customer reviews.

There are many components of online customer experience that a business can focus on to differentiate themselves from the competition. Doing so often results in glowing social proof for a company, and ultimately a great reputation.

How to respond to negative reviews

Forbes

Reviews are about giving customers a chance to provide an honest recap of their experience with your business. It’s essential to choose and implement the right type of reputation management strategy in order to ensure customers trust your business.

How to exploit the social proof in your marketing strategy?

Journal Du Net

It has become very easy, in a few clicks, to access this social proof, through many testimonials of consumers left on the web. Marketers have quickly understood their potential, and we've discovered many digital marketing channels that exploit this notion of social proof.