How to Build Brand Authority by Leveraging Online Reviews

Business.com

Why do online reviews carry so much authority? Reviews deliver an element of social proof and remove most psychological barriers related to trust of a product or service. When prospective buyers can verify that unbiased shoppers have had a positive experience in the past, they can reasonably conclude that this is indicative of future experiences that they might share with the brand. There are various online platforms which serve as proof of the benefits of having strong brand authority and great reviews.

Trustpilot is a place where you can proactively increase the authority of your business and gives customers unbiased reviews of previous shopper experiences. While other review platforms focus on specific products, Trustpilot allows users to rank a wide variety of products offered by companies, (both digital and physical) including services.