Analyzing the Big Five Traits Your Brand Personality Needs to Be Reputable

MarTech Series

It’s time to think strategically about your brand’s personality and how each of these traits can impact your relationship with your customers. While a culmination of the Big Five can be a great approach, improving them one-by-one could be the key to building reputability. When building a Marketing campaign, you should ask yourself, how will this campaign affect my company’s perception of these traits? As you build your brand’s personality, you’ll be able to find a clearer scope of what your target audience values and then tailor your brand to fit that space as a reputable leader.