Four Ways Businesses Should Use Customer Reviews [Infographic]


We're living in the age of the customer, and never have they been so skeptical of marketing: Edelman's 2017 Trust Barometer reported the largest-ever drop in trust across institutions—government, business, media, and NGOs. Research and analysis have for years pointed to a lack of trust in advertising and in corporate America, with some data suggesting that upwards of 85% of younger populations just aren't buying it—i.e., accepting what we say at face value. Fortunately, consumers have offered their own solution: reliance on the opinions of their peers. And savvy marketers are beginning to form strategies around that solution.