B2B Marketers Tap Review Sites For Higher Conversion Rates

DemandGen Report

With more buyers looking to colleagues and peers to research buying decisions, B2B organizations such as Dashlane and Booker Software are turning to online review platforms to enhance their marketing efforts. These review sites can provide credible user experiences with the company’s solutions or services to prospects and customers. According to Demand Gen Report’s 2015 B2B Buyer’s Survey Report, industry experts/analysts (21%), peers/colleagues (20%) and web search (17%) were respondents’ top three resources for information about solutions.