Our business model

Trustpilot offers free and paid services to businesses. This means that any company can invite their customers to review them, for free. They can also reply to reviews, report reviews, and get basic review statistics, for free. Companies that choose to subscribe to Trustpilot's business services, on the other hand, get access to all of our free services as well as extra tools that make it quicker and easier to engage with customers and learn from reviews. Check out the infographic below to see how our business model works.