How to Build Brand Authority by Leveraging Online Reviews

Trustpilot is a place where you can proactively increase the authority of your business and gives customers unbiased reviews of previous shopper experiences. While other review platforms focus on specific products, Trustpilot allows users to rank a wide variety of products offered by companies, (both digital and physical) including services.

E-commerce: why integrating social proof is relevant for your marketing strategy


It’s well established that online shoppers are becoming savvier about online purchases, and that they look at more than just price when they’re deciding if they want to buy.

These days, they’re also looking for indicators of an awesome customer experience, and oftentimes that’s best reflected through social proof like customer reviews.

There are many components of online customer experience that a business can focus on to differentiate themselves from the competition. Doing so often results in glowing social proof for a company, and ultimately a great reputation.

Holiday online scams: only a third reads reviews before booking online

Marketing Boerse

Reviews can reveal scams from dubious providers. "This survey shows that many consumers are missing out on the opportunity to use online reviews to make sure their dream of vacationing does not become a nightmare," said Paul Steele, Sales Director for Trustpilot's DACH market.

Bad Business Reputation Proves Deal Breaker for 90% of Online Shoppers

Small Business Trends

Good online reputation is a critical success factor for your business because your online reputation influences your customers’ minds.

A whopping 90% of online shoppers have chosen not to buy from a company because of its bad reputation, according to research conducted by Trustpilot.

These are the fastest-growing tech startups in Copenhagen in 2019

silicon canals

Trustpilot is a leading independent review platform that is free and open to all consumers and companies. The potential unicorn lets companies collect consumer reviews helping them grow and display the brand trust. Also, it delivers measurable business results by converting casual browsers into buyers. Trustpilot is one of the most visited websites across the world. Since its debut, it as becomes a freemium SaaS business model.

Trustpilot: Building AI for your company means not falling in love


Trustpilot, an online review platform, faced a problem that most companies are dealing with these days: how to build AI to meet business goals or solve problems — from scratch. It’s not a one-size-fits-all answer, of course; it depends entirely on what you need to solve, if you build or bolt on a solution, and so on.

Chris van Dongen, Trustpilot: ‘Don't combat a review with your side of a story’


Trustpilot is the largest review platform in the world. The wish of the company is to make that platform as human as possible. “People are overloaded with ads and campaigns, marketing is often about the big numbers. A personal review of a company makes it more human. ”

How to respond to negative reviews


Reviews are about giving customers a chance to provide an honest recap of their experience with your business. It’s essential to choose and implement the right type of reputation management strategy in order to ensure customers trust your business.

5 eCommerce SEO best practices that will boost your sales for good


SEO is constantly changing, and we know how difficult it can be to try and keep up! Having a good eCommerce SEO strategy means ongoing maintenance of both your website and your content, which can get challenging at times.