A successful customer experience strategy is key for a good online customer experience, and if done right, it can turn leads into sales, writes Martin Mürbeck on Trustpilot.
SEO is constantly changing, and we know how difficult it can be to try and keep up! Having a good eCommerce SEO strategy means ongoing maintenance of both your website and your content, which can get challenging at times.
The majority of Swedes book their holiday online, but very few take into consideration previous customers' reviews.
"2018 has been a really good year for Trustpilot," says Hanno Damm.
Trustpilot is not a social media platform, but it is a customer review platform that any business with online presence should be on.
A third-party platform like Trustpilot is perceived as more reliable and trustworthy than the general reviews on the Internet and the e-commerce itself.
The most common scam involved fraudsters targeting people with incredible flight deals, either online or via phone, that don't actually exist.
'Look at what other people are saying about the holiday company you’re about to use,' she advises. 'Search for the company on reputable review sites like Trustpilot and look for patterns in the comments.