United States

Consumer Trust Relies Heavily on Reviews and Brand Honesty

eMarketer

Reviews are also a key way shoppers get to know a brand, according to Trustpilot. When asked how they familiarize themselves with an online company they haven’t heard of, most of those digital shoppers polled said they read customer reviews.

Analyzing the Big Five Traits Your Brand Personality Needs to Be Reputable

MarTech Series

It’s time to think strategically about your brand’s personality and how each of these traits can impact your relationship with your customers. While a culmination of the Big Five can be a great approach, improving them one-by-one could be the key to building reputability.

How to Build Brand Authority by Leveraging Online Reviews

Business.com

Trustpilot is a place where you can proactively increase the authority of your business and gives customers unbiased reviews of previous shopper experiences. While other review platforms focus on specific products, Trustpilot allows users to rank a wide variety of products offered by companies, (both digital and physical) including services.

Bad Business Reputation Proves Deal Breaker for 90% of Online Shoppers

Small Business Trends

Good online reputation is a critical success factor for your business because your online reputation influences your customers’ minds.

A whopping 90% of online shoppers have chosen not to buy from a company because of its bad reputation, according to research conducted by Trustpilot.

Trustpilot: Building AI for your company means not falling in love

VentureBeat

Trustpilot, an online review platform, faced a problem that most companies are dealing with these days: how to build AI to meet business goals or solve problems — from scratch. It’s not a one-size-fits-all answer, of course; it depends entirely on what you need to solve, if you build or bolt on a solution, and so on.

How to avoid the most common travel scam

Yahoo News

The most common scam involved fraudsters targeting people with incredible flight deals, either online or via phone, that don't actually exist.

'Look at what other people are saying about the holiday company you’re about to use,' she advises. 'Search for the company on reputable review sites like Trustpilot and look for patterns in the comments.

How to get the most out of online reviews

The New York Times

Consumers today are skeptical, says Zach Pardes, director of advertising and communications, North America, at review platform Trustpilot . Shoppers use Trustpilot to read about companies and write reviews, while businesses use it to collect reviews.

5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?

Entrepreneur

When early technologists first created the framework for the internet, few understood how vital it would be to build trust and stand out in an expansive sea of hundreds of thousands of businesses, all moving in unison to establish an online presence. Today’s entrepreneurs, in contrast, understand this problem so well that they've inadvertently set off an arms race for those coveted five-star reviews.

Review site Trustpilot raises $55 million to boost growth, denies report it's planning an IPO

CNBC

  • The equity investment was led by Sunley House, a subsidiary of buyout-focused private equity firm Advent International.

  • Trustpilot has been the subject of much speculation in recent months over whether it will seek an initial public offering.

  • The company now boasts more than 58 million reviews on its platform, across 265,000 merchants

Trustpilot is revealing more data about how businesses flag reviews

Tech Crunch

Review site Trustpilot says it’s creating more transparency around how businesses respond to consumer reviews. So with the new Transparent Flagging feature, Trustpilot visitors can actually see how many reviews a company flagged, and what the ultimate outcome was.

Trustpilot brings further transparency to online reviews with new feature

Bringing further transparency to the reviews industry, the feature provides consumers with a window into how often companies flag reviews and what happens to them once they’ve been investigated. The new feature is the first of its kind and is part of Trustpilot’s larger initiative to bring more openness and transparency to its platform and the review industry as a whole.

Turn Customer Feedback into Business Success with Trustpilot

Reward Expert

Trustpilot is a powerful review platform that helps companies proactively collect reviews so they can better understand their customers as well as use the feedback to enhance the reputation of their business.