10 thrilling digital marketing stats we’ve seen this week

Econsultancy

It’s that time of the week when we regale you with some glorious digital marketing stats. Trustpilot has analysed data from over a million online reviews left in November and December in both 2015 and 2016. Results show that delivery was the biggest cause of complaints.

Here's how retailers can make the most of the holidays

Business Insider

In a survey of 8,000 consumers by Trustpilot, 62% of respondents listed price as the most important consideration for their holiday shopping this year, with other top factors including customers service, shipping, and product availability.

Trustpilot Releases Consumer Behavior and Expectations: 2017 Holiday Season Report

Yahoo Finance 

Trustpilot, a leading online consumer review destination with 35 million reviews of nearly 190,000 businesses, today released its Consumer Behavior and Expectations: The 2017 Holiday Season report, with in-depth analysis on consumer behavior, sentiment, and customer review patterns.

Comment​ ​les​ ​marketeurs​ ​maintiennent-ils​ ​la​ ​confiance​ ​à​ ​l’ère​ ​des​ ​fake​ ​news​?

Frenchweb

In the current era of fake news and with the rise of social networks and aggressive advertising trying to attract public attention, consumers are increasingly skeptical and doubt their claims. 

Consumer-led Marketing: How the ‘Good Night’s Sleep’ of a Thousand Strangers is Shaping Yours

NewsWatch

Today, consumers play a pivotal and vocal role in the making and breaking of emerging businesses hoping to crack the market, by unleashing their honest opinions on review forums and community sites in a manner that will either support or refute a business’s claims and ultimately influence the decisions of others.

Top Review Management Solutions for Small Businesses

Social Media Today

Which review services should SMBs prioritize? This review takes into account several different types of services, but each is a top contender for enabling small businesses to leverage customer reviews within their marketing strategy. 

B2B Competitor Research - 8 Free Sources of Information

Business2Community

Having an eye the competition is a useful check to ensure that you’re keeping pace with the market and not missing a trick. Here are eight free sources of competitor information for those operating in B2B markets.

Identifying your top brand advocates - by filtering the recommendations

Marketing Tech News

These days, consumers are not just influenced by the limited group of people they know. Instead, blogs, review sites like TripAdvisor or Trustpilot seem just as likely to sway someone towards purchase, though it has been the unstoppable rise of social media.