B2B Competitor Research - 8 Free Sources of Information


Having an eye the competition is a useful check to ensure that you’re keeping pace with the market and not missing a trick. Here are eight free sources of competitor information for those operating in B2B markets.

Identifying your top brand advocates - by filtering the recommendations

Marketing Tech News

These days, consumers are not just influenced by the limited group of people they know. Instead, blogs, review sites like TripAdvisor or Trustpilot seem just as likely to sway someone towards purchase, though it has been the unstoppable rise of social media.

Why Successful Brands Like Fabletics Leverage the Power of the Crowd

Huffington Post

Consumer purchases are increasingly determined by the power of the crowd. Today’s customer looks to crowd-sourced reviews to determine their final purchase and trusts the reviews that they read as much as a personal recommendation from someone they know. 

A day in the life of... Consumer Product Manager at Trustpilot


Jacob de Lichtenberg is Consumer Product Manager at Trustpilot, the online review community. Jacob gives us an insight into the process of taking user data, analysing it and improving the product offering.

Are you listening? 3 ways to tap into customer reviews

American Express Open Forum

Customer feedback provides a unique window into what your customers are focused on and what needs to be done to strengthen and grow your business.

Customer Reviews and the Search Marketing Opportunity

Digital Marketing Magazine

Customer reviews are already a well-understood mechanism for enhancing a company's digital marketing. However, what many marketers still don’t understand about customer reviews is the search marketing opportunity they present.

This CEO started up Trustpilot in his early 20s — here are his 6 pieces of advice for young entrepreneurs

Business Insider

There was never a single eureka moment that set up the idea of Trustpilot. Mühlmann was in his early 20s when Trustpilot was founded, and he's learned a great deal about being an entrepreneur by going in head first. 

Adweek and Bloomberg Media event focuses on trust in a disruptive world

Bloomberg Media

As artificial intelligence (AI) ushers in the latest, most powerful wave of digital disruption against a backdrop of ubiquitous social sharing, trust between people and institutions has become a moving target.

How Trust Will Permanently Reshape the Relationship Between Brands and Consumers


A video roundup of marketing thought leadership on authenticity. “The brand is no longer what they say it is—it’s what the customer says it is.” Peter Mühlmann says.

How Even Basic Human Connections Can Increase Brand Affinity


Keith Grossman, global chief revenue officer at Bloomberg Media, has picked up on an almost Dickensian underpinning of the transformation sweeping the brand-marketing ecosystem—for brands it’s either the scariest time in marketing, or the most exciting.

For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies


It's easy to assume that B2C and B2B companies have little in common. After all, different audiences require different strategies to effectively engage customers and potential customers. But what happens if we swap lenses?

Why Trust Will Play a Broader Role in the Next Wave of Financial Marketing


In an age of ever-growing distrust—in marketing, in politics and in financial institutions—global firms are learning to engage and demonstrate transparency in ways they didn’t have to just a decade ago.

The rise and rise of B2B online reviews

B2B Marketing

Online reviews are now an established part of the marketing mix in the B2C world. Marketers have realised that in an increasingly digital world fostering trust in your brand can help build reputation, drive increased visibility in search and improve confidence throughout the purchase process.