Search Engine Land
Customers recognize the value in reviews but it’s not clear whether they use them to shop for financial products.
When early technologists first created the framework for the internet, few understood how vital it would be to build trust and stand out in an expansive sea of hundreds of thousands of businesses, all moving in unison to establish an online presence. Today’s entrepreneurs, in contrast, understand this problem so well that they've inadvertently set off an arms race for those coveted five-star reviews.
The equity investment was led by Sunley House, a subsidiary of buyout-focused private equity firm Advent International.
Trustpilot has been the subject of much speculation in recent months over whether it will seek an initial public offering.
The company now boasts more than 58 million reviews on its platform, across 265,000 merchants
Business News Daily
This new feature uses artificial intelligence (AI) and machine learning technologies to give businesses a deeper look into their customer feedback and help them make sense of it all.
Review site Trustpilot says it’s creating more transparency around how businesses respond to consumer reviews. So with the new Transparent Flagging feature, Trustpilot visitors can actually see how many reviews a company flagged, and what the ultimate outcome was.
Trustpilot is a powerful review platform that helps companies proactively collect reviews so they can better understand their customers as well as use the feedback to enhance the reputation of their business.
The Next Web