The rise of Answer Engine Optimization: Why voice search matters

Search Engine Watch

According to Chee Lo, Head of SEO at Trustpilot, and Jason Barnard, SEO consultant at Kalicube.pro, search engine optimization is no longer the only game in town. In a recent webinar, the two experts explained how the rise of voice search is transforming search engines into “answer engines”, which require a different strategy and set of ingredients for success. This strategy has come to be known as AEO, or “answer engine optimization”. So how does AEO differ from the time-tested discipline of SEO? Why is it important? And how can SEOs go about optimizing for answer engines?