Journal du Net
In the digital era, social proof has grown considerably, through social networks, discussion forums, specialized blogs, and customer opinion sites, which are hubs of information. At the same time, it has a more authentic aspect, since the message is not broadcast by advertisers, but by consumers. It has become very easy, in a few clicks, to access this social proof, through the many testimonials of consumers left on the web. Marketers have quickly understood their potential, and we discover many digital marketing channels that exploit this notion of social proof.
This article is in French.