Comment​ ​les​ ​marketeurs​ ​maintiennent-ils​ ​la​ ​confiance​ ​à​ ​l’ère​ ​des​ ​fake​ ​news​?


In the current era of fake news and with the rise of social networks and aggressive advertising trying to attract public attention, consumers are increasingly skeptical and doubt their claims. Thus, today's marketers face one of the greatest challenges of our time: maintaining credibility.

(This article is in French)