Identifying your top brand advocates - by filtering the recommendations

Marketing Tech News

With so many purchases being fuelled by recommendations from friends and family, it is easy to see why word-of-mouth marketing is such as powerful force. These days, consumers are not just influenced by the limited group of people they know. Instead, blogs, review sites like TripAdvisor or Trustpilot seem just as likely to sway someone towards purchase, though it has been the unstoppable rise of social media that has turbo-charged word-of-mouth marketing, creating a new discipline of viral marketing. Brands need to look at what kind of response a recommendation generates, than simply chasing multiple endorsements.