I know you’re silently laughing at that headline. Stop it, already. There are still a few good companies left that care more about their customers than themselves. So what’s the secret? Simply put, it’s a combination of customer trust and a reliable product backed by the best service. Where you see that, you’ll also see standards that are being exceeded.
“One of the easiest ways to see if a business or brand is simply meeting or exceeding expectations is to crowdsource the information via online reviews,” says Don Ross, president of the Americas at Trustpilot, one of the largest online review communities in the world.