Digital Marketing Magazine
Customer reviews are already a well-understood mechanism for enhancing a company's digital marketing. However, what many marketers still don’t understand about customer reviews is the search marketing opportunity they present. Marketers today will realise that content marketing has become one of the primary mechanisms to engage audiences digitally, whether through blogs, social media or even GIFS. Review content can also be thought about in this way, it’s user generated content that prospective customers engage with. For a search engine seeking to present and rank pages with high authority, it makes sense to factor review content into that decision making, and they do.
It’s time to re-frame how your organisation treats its customer reviews, they aren’t just a customer feedback mechanism, they’re actually a rich source of authority for your brand and should form part of a coordinated search marketing strategy.