Why Employees Are the Best Link Between Brands and Customers

Adweek

 

One of the most effective marketing tools brands have at their disposal as the trust economy unfolds is their workforce. Peter Mühlmann, founder and CEO, Trustpilot, a global online review platform, says that since brands are constantly being talked about by consumers, they need to participate in that dialogue in order to be a trusted. “Invite your customers to tell them what they think about you—set your employees free to engage with them,” said Mühlmann.