For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies

MarketingProfs

It's easy to assume that B2C and B2B companies have little in common. After all, different audiences require different strategies to effectively engage customers and potential customers. But what happens if we swap lenses? Just because B2C brands cater to a different audience doesn't mean you can't pull a page from the B2C playbook. Here are the three B2C marketing strategies your B2B company should adopt to generate some serious ROI.