Online reviews are now an established part of the marketing mix in the B2C world. Marketers have realised that in an increasingly digital world fostering trust in your brand can help build reputation, drive increased visibility in search and improve confidence throughout the purchase process. That’s not to mention the insight you gain about your products and services along the way. However, managing online reviews in a B2B context is something that’s only now beginning to take off. But with an increasing interest being shown by prominent B2B companies such as Sage and Regus, this is changing.