Customer reviews have always been vital to an online reputation. As the internet and ecommerce grow even more, most consumers won't even consider spending their money on a brand they can't find reviews on.
Trustpilot is a community-driven platform that spans 65 countries. It provides a global open-review community for businesses of all kinds. In addition to sending emails encouraging customers to write reviews, Trustpilot implements automated follow-ups to customers who have abandoned their shopping carts or have already made purchases.
Perhaps the best feature this platform offers businesses is its in-depth level of analytics to increase website traffic. By collecting customer feedback, Trustpilot uses search engines to publicize satisfaction ratings. This means that the data will factor into a brand's rankings on Google, Bing and Yahoo! to give more exposure and increase click-through rates.
The article was also featured in True Viral News.