As a marketer, you have a lot on your plate so you might be thinking “customer advocacy? I can’t add another thing to my to-do list!” But customer advocacy is necessary and will help you tick off a few more things off your to-do list in a shorter amount of time.
And let’s face it, businesses don’t really have a choice anymore. 60%of consumers have higher expectations for customer service now than they did just one year ago.
In today’s intensely competitive world, there’s no room for anything less than amazing customer service and experience, and more and more companies opt for a customer advocacy strategy that rewards their commitment to their customers.