I still remember the first time my former ecommerce brand got a negative review. It was a blistering criticism from a very unhappy customer and, at first, I took it personal. I mean, here was this person attacking my business, my pride and joy, my baby. What nerve! Turns out that negative review -if not all negative reviews- might not be so negative after all.
"Negative reviews open up opportunities for fixing problems, rescuing unhappy customers, building trust and showing you care about your customer service." says Peter Mühlmann, the Founder and CEO of Trustpilot, a major online review community.