We can all agree the internet is by far one of the best tools a business can use. It makes it easy to reach out to customers, it also allows you to connect with new people. It’s a dream come true. It could also just as easily be your worst nightmare as a business. Think about viral videos, tweets, memes.
The easiest way to always stay in a positive light is to always provide a positive experience. However, that isn’t always possible. Whether it be a rogue employee or a disgruntled customer, negative comments and reviews can quickly downplay how great of a business you are. Which is why building up your positive testimonials and reviews is essential.