Marketing planning: Getting your business the exposure it needs in 2017

One of the biggest challenges faced by small business owners is the creation and implementation of their marketing strategies. They know they need a marketing plan, but where will they find the resources to create that plan? There are marketing methods available to you that will cost you little or no capital, and will net some pretty impressive results in less time than you might think.

The importance of looking good

Improving the aesthetics surrounding the brand became important when it came to marketing tactics. ‘Better use of imagery, higher-res images, and new styles of shot, such as flatlay, were useful for social channels like Instagram, but also increased web conversion rates from 2 per cent up to over 6 per cent,’ White says. ‘This was also boosted by customer reviews on recognised sites such as TrustPilot, with 17,000 reviews and 95 per cent satisfaction levels.

As a small business, having the capacity, staff and time to achieve via every marketing channel is a tough ask, so find a few that provide good ROI and also think about future proofing your marketing output, White suggests.