Are you really listening to your customers?

Internet Retailer

When it comes to reviews, the main focus for online retailers tends to be ensuring that the average star rating shows them in a good light – that their business is a trustworthy one from which people can expect a good experience. Reviews are not just opportunities for people to praise your performance or vent their spleen – they can also serve as highly valuable mechanisms for gaining feedback to help you understand how well your business performs, allowing you to adapt accordingly.