Is Price Really King This Holiday Season?

Total Retail

The holiday season represents a massive opportunity for retailers, both online and traditional. Recent studies validate that consumer behavior may be trending in a different direction.  Consumers say price is king, but their behavioral patterns indicate otherwise. Data from millions of customer reviews and 13,000 consumer surveys, part of Trustpilot’s Consumer Behavior and Expectations: The 2017 Holiday Season report, indicated pricing was one of the most important considerations for the 2017 shopping season.