2015 was the year of content marketing, and 2016 the year of influencer marketing. So what’s 2017 all about?
Well, you might have heard of referral marketing. It’s one of the most cost-effective forms of marketing that uses word-of-mouth to reach new audiences. Why is it so powerful? Because referral marketing leverages the power of authentic customer experiences. This means businesses need to engage with consumers, which takes more time, making it harder for online retail companies to convert new visitors into paying customers.
And with word-of-mouth still being the number one method of recommendation, it’s become essential for companies to start marketing themselves heard through the voice of their own customers.