What consumers expect for Christmas 2017

Journal du Net

Sales at the end of the year is a specific time where consumers have special needs, and businesses are interested in adopting a strategy that can be adapted to this potential commercial opportunity.

A new study from Trustpilot, which analyses more than one million international reviews and surveys 13,000 consumers, reveals that customer service and delivery are the keys to success this holiday season.

(This article is in French)