10 thrilling digital marketing stats we’ve seen this week


It’s that time of the week when we regale you with some glorious digital marketing stats. This week’s roundup includes news about ecommerce reviews, CRO, AI, and digital payments. 

Negative reviews rise in November and December due to delivery issues

Trustpilot has analysed data from over a million online reviews left in November and December in both 2015 and 2016. Results show that delivery was the biggest cause of complaints. The most common two-word phrases in one-star reviews were “customer service,” “days later,” and “still waiting” during October to December 2016. The appearance of “delivery” in one-star reviews rose to more than 19% in December – a 13.27% increase since October. Finally, there were more negative reviews left on 20th December than any other day of the year.