Trustpilot Releases Consumer Behavior and Expectations: 2017 Holiday Season Report

Yahoo Finance

Trustpilot, a leading online consumer review destination with 35 million reviews of nearly 190,000 businesses, today released its Consumer Behavior and Expectations: The 2017 Holiday Season report, with in-depth analysis on consumer behavior, sentiment, and customer review patterns. While thousands of consumers indicated pricing was one of the most important considerations for the 2017 shopping season, language analysis of more than 1 million consumer reviews suggested otherwise. Consumer sentiment favored brands offering superior customer service and timely fulfillment over other popular holiday initiatives, such as discount pricing and flexible return policies.

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