Harness the power of online product reviews


Most consumers admit they are influenced by online reviews – positive and negative. How do you harness the potential of public customer feedback?

When was the last time you booked a holiday without referring to TripAdvisor or bought a kettle from Amazon without scrolling down to the reviews? Other people’s opinions have become a central part of our online shopping experience. As a result, consumers hold more power over retailers than ever before.