How Zendesk plans to turn online customer reviews into conversations

Venture Beat

Customer service software company Zendesk today announced that companies using its platform can now reach more customers on what it calls “nontraditional platforms.” The new function automatically generates Zendesk customer service tickets when a company receives a message or is mentioned in a review or comment online.

The latest integrations into this effort come from messaging platform WeChat and online review website Trustpilot.