Internet Users Rely on Reviews When Deciding Which Products to Purchase

eMarketer

Most US internet users rely on reviews when deciding to purchase a product, research revealed. And the largest share—nearly half—are likely to read reviews while on a company’s website, before adding a product to their shopping cart. In February 2016, Trustpilot, a consumer review website, surveyed 1,132 internet users ages 18 and older. In all, 80.7% said reviews were somewhat or very important to their purchase decisions.