Brands with active social presence ‘more human’, Trustpilot research reveals

The Marketing Blog

Social media platforms provide businesses with a huge opportunity to improve consumer trust, according to new research by Trustpilot, the global online reviews platform.

Over a quarter of respondents (29%) say brands that are active on social media are more “human”, meaning they appear more approachable and helpful by having real conversations with customers online. Additionally, 31% of people trust brands more when the company has conversations with people on social media, and 20% check a brand’s social media presence when they are thinking about making their first purchase with the company.