The social media opportunity for retailers: study

Internet Retailing

More than a quarter of shoppers say that brands that are active on social media are more human, a new study suggests. Because they have real conversations with customers online, they appear more approachable and helpful, say 29% of respondents to a recent study from Trustpilot.

Almost a third (31%) said they trusted brands more when the company has conversations with people on social media. One in five (20%) check a brand’s social media presence when they are thinking about making their first purchase with the company.

A similar story was also published in is4profit, Decision Marketing and Business Matters.