Active social media makes your business more trustworthy

Fresh Business Thinking

Social media platforms provide businesses with a huge opportunity to improve consumer trust, according to new research by reviews platform, Trustpilot.  

Over a quarter of respondents (29%) say brands that are active on social media are more “human”, meaning they appear more approachable and helpful by having real conversations with customers online. Additionally, 31% of people trust brands more when the company has conversations with people on social media, and 20% check a brand’s social media presence when they are thinking about making their first purchase with the company.