Customers helping customers: A guide to writing helpful online reviews


Whether it’s services, goods or an entire vacation – there’s almost nothing you can’t buy with the click of a mouse. However, before the movers arrive too late or the ‘dream hotel’ turns out to be on a highway next to the ocean, 75% of Germans check customer reviews before buying online. This according to a YouGov survey of 1001 Germans conducted on behalf of online review platform, Trustpilot.

(The article is in German)